The rise in the use of the internet is unprecedented in more than one way. Presently, there are around 4.45 billion users of the internet across the globe. Due to such a high frequency of usage, the internet has become an attractive platform for many businesses. The most central and vital role in this regard is that of web designers and web developers. Web designing and developing is a highly attractive and lucrative career path. If you are an aspiring web developer or online business owner, there are some terms you must know about. One such name is SEO (Search Engine Optimization). If you do not know what SEO is and how web design affects SEO, you are in the perfect place. In this article, we will tell you how web design affects SEO.
What is SEO?
Firstly, it is essential to tell you what SEO is. SEO stands for Search Engine Optimization. SEO refers to the process of getting traffic for your site from different search engine results. The use of tools like keywords ensures that the visibility of a website or webpage becomes enhanced on the site. The use of SEO can be highly beneficial for any location or web page. According to research, 70% of marketers believe that SEO is more effective than other forms of getting traffic such as Pay Per Click (PPC).
Impact of web design on SEO
To understand the impact of web design, it is essential for you to know about the working of Google algorithms. These algorithms steer the users towards the site that have good design and functionality features. SEO starts with web design. Hence, you need to be prudent about web design.
Moreover, the quality of keyword research is another highly important factor here. You need to conduct in-depth and analytical research on the popular keywords for each niche. You need to incorporate all such keywords into your site or page to get better results. The web design aspect also plays a critical role when it comes to page speed. The page speed is in turn an important factor for the Google rankings. The hading tags are another area that falls under the domain of both SEO and web design. You need to make it attractive in terms of design as well as SEO. Also, the navigation design is another highly critical component that you need to factor in as well. The use of SEO as well as web design is crucial when it comes to the navigation design.
Now that you know what SEO is and how web design impacts SEO, you can make significant use out of this information. Web design has a great impact on SEO. You need to make sure that your site is not complicated and is easy to navigate. If it is not easy to navigate for the users, you may lose out on traffic. You can also add other elements like the use of attractive images.